Getting your brand out there in the public view: we spend so much time using our mobile and tablet devices that having an application is going to increase your brand’s reach.

Increasing trust in your business: having an application backs up your other online presence and adds that little bit more affirmation that you are a genuine company.

Offering loyalty programmes to your customers: ever had a loyalty card stating your fifth coffee is free but then lost it after your fourth coffee? You tried a new coffee place? Well, having an application with loyalty schemes can help you retain your customers over long periods.

Optimising marketing strategies: applications can give users push notifications which will help businesses market new offers and products.

Increasing customer interaction: applications can provide another avenue for customer support such as secure messaging and contact forms.

Creating a social space for your valuable customers: some applications offer their customers a conversational space to leave feedback, reviews our to pose forum-style questions.