Google Adwords

Would you prepare a lavish three course meal for a family of five all for yourself? No? Well what is the point of having fantastic products and a user-friendly and sleek website, if nobody is visiting?

Trying to attract traffic to your website can leave you scratching your head and wondering where to turn. This is why the outsourcing of such tasks is popular among businesses who wish to dramatically increase website visitors, and consequently, increase chances of making more sales.

Search Engine Optimization (SEO)

SSO is an effective way to make your website to organically feature higher on search engine searches. By making your website talk like your customers talk, you can match your content with their searches so your website is a better match with their search phrasing. This means your website needs to adopt SEO keywords that reflect the same keywords that your customers are using. To uncover the best SEO words, your website will need to undergo a SEO audit.

Google Adwords (PPC Marketing)

Google Adwords, more generically known as ‘pay-per-click’ (PPC) marketing, is a lucrative online space where Google allows a business to advertise within search results which will direct clickers to the business’s website - usually at the side or top of their page. You, the business can choose which search query/string of words that will bring up your advert. For every person that clicks the advertisement, you will pay google a fee for directing them to your website.

More Facts

How they Differ?

Sometimes these two traffic-enticing techniques can be used interchangeably and can be confused. Yet, they are not the same thing. Whilst PPC marketing uses a specific term to feature their advert on a search engine ready to direct potential customers to a website, SEO uses specific keywords within your website’s content so your website features higher on search engine results.

We at Essex Media Solutions can take care of all the details in both of these areas to help your business increase its exposure. If you want to know more, do not hesitate to contact one of our friendly team at your earliest convenience.

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