SSO is an effective way to make your website to organically feature higher on search engine searches. By making your website talk like your customers talk, you can match your content with their searches so your website is a better match with their search phrasing. This means your website needs to adopt SEO keywords that reflect the same keywords that your customers are using. To uncover the best SEO words, your website will need to undergo a SEO audit.

Google Adwords, more generically known as ‘pay-per-click’ (PPC) marketing, is a lucrative online space where Google allows a business to advertise within search results which will direct clickers to the business’s website - usually at the side or top of their page. You, the business can choose which search query/string of words that will bring up your advert. For every person that clicks the advertisement, you will pay google a fee for directing them to your website.